Branding and visual identity
The module will provide basics to approach, learn about and exploit the marketing tool of branding. To this end, definitions and guides for developing a branding and visual identity planning strategy will be provided. The theoretical and practical differences between branding, brand and visual identity will be emphasized, explaining the importance and elements included in each concept. Finally, special emphasis will be placed on the importance of the logo and image among these components.
Editing video and camera techniques
Digital marketing includes all marketing efforts made over the internet. Businesses nowadats take
advantage of digital channels such as search engines, social networks, email campaigns and other platforms
to connect with current and prospective customers. This module aims to present the basic principles of
modern digital marketing and familiarize the learner with the technical uses of SEO (Search Engine
Optimization) tools.
Digital art
This module introduce you digital art design including a variety of digital art tools that can be used for
creating digital artworks.Digital art is work made with digital technology or presented on digital technology.
This includes images done completely on computer or hand-drawn images scanned into a computer and
finished using a software program
Digital content creation for social media
The module is structured as 2 complementary learning units, presenting in the first part where social
media came from, how it became integral to our everyday lives, and how it has changed the way we
interact and communicate. The second part aims to transfer the analytics and practical competences
useful to plan, monitor and evaluate a coherent and effective communication strategy to be
implemented via the digital channels.
Digital marketing techniques
Digital marketing includes all marketing efforts made over the internet. Businesses nowadats take
advantage of digital channels such as search engines, social networks, email campaigns and other platforms
to connect with current and prospective customers. This module aims to present the basic principles of
modern digital marketing and familiarize the learner with the technical uses of SEO (Search Engine
Optimization) tools.
Graphic design
The aim of this module is to introduce the participants the basic graphic design and to help them to develop
participants’ communication, critical thinking and creative skills, to cultivate their aesthetic criteria, and help
them establish a strong visual vocabulary to successfully address and solve everyday design problems.
Photography and image techniques
The aim of this module is to introduce the participants to the world of Image by
studying its components and the effects of each color scheme on the ending result.
Understanding both Color and Composition will help them boost their creative skills
and enhance their aesthetic sensitivity thanks to the detailed cases in point
explained in each subunit.